DOTD: Penn State Lives in Philadelphia
The much maligned, unoriginal, and inorganic “Penn State Lives Here” campaign has taken its waste show to Philadelphia.
A video posted by the Penn State Instagram account shows a scrolling marquee on top of a Philadelphia building that tells people that “Penn State Lives Here” — despite the nearest branch campus being 13 miles away.
It’s been awhile since anything regarding our favorite marketing campaign came across our wire, and I would argue that this is the silliest thing that has happened since the Penn State Berks banner unveiling. Nothing will top that one, though.
Here it is, your Distraction of the Day:
Your ad blocker is on.
Please choose an option below.
Purchase a Subscription!
About the Author
Penn State Alumna Maggie O’Neill Building Juice Pod Business Months After Graduation
O’Neill wants to create the perfect recipe: community.
Alyssa Naeher Nominated For 2024 Women’s Ballon D’Or
Naeher represented Penn State women’s soccer as its star goalkeeper.
Penn State Athletics Launches Student Football Ticket Resale Marketplace
According to the Penn State Athletics email, “transactions are verified and secure.”
Mute Cities Is Not Your Average State College Band
The men of Mute Cities don’t want to be the usual, run-of-the-mill bar band. They have aspirations beyond State College, not wanting to be stuck in the trap of being a band that never gets out of Happy Valley.