Every Penn State student-athlete is now eligible to sell their own merchandise following the university’s deal with The NIL Store powered by Campus Ink.

Student-athletes who choose to participate will have a “digital locker room,” featuring officially licensed jerseys and other apparel. Campus Ink professionals will work with student-athletes to market and sell their products.

“We are looking forward to the NIL opportunities this partnership with Campus Ink will provide our student-athletes,” said Patrick Kraft, Penn State’s vice president for intercollegiate athletics. “It’s a very exciting opportunity for our fans to be able to support our student-athletes as [they] use the NIL Store to discover their entrepreneurial spirit with their personal merchandise in their digital lockers.”  

Campus Ink was founded in 1947 and is backed by billionaire investor Mark Cuban. The company expanded into NIL merchandising in 2021 and has already partnered with Illinois, Indiana, Purdue, and San Diego State.

Penn State student-athletes can use this link to sign up for their own store.

About the Author

Adam Babetski

Adam Babetski is a senior double majoring in broadcast journalism and medieval history and is one of Onward State's associate editors. He's from the only part of Virginia without tractors and southern accents, except Richmond (reportedly). You can follow him on Twitter @AdamBabetski for hot takes about sports. For serious inquiries, email aqb6023@psu.edu.

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