Last week, Electronic Arts (EA) announced the arrival of its brand new College Football 25 game set to come out early this summer.

On Thursday, the company launched an NIL opt-in program in which student-athletes can choose to appear in the new game. Those who opt-in will receive $600 and a copy of the game when it is released.

To further promote the highly anticipated game, EA partnered with a handful of well-known NCAA athletes to negotiate specific NIL deals sourced from a pre-approved budget. Penn State football’s Nick Singleton was one of the high-profile players, chosen by EA to further promote its game with a special NIL partnership.

Singleton announced the partnership via Instagram early Thursday afternoon.

The talented junior running back adds EA to his impressive NIL deal collection, which also includes Gatorade, Dunkin’ Donuts, Seven Eleven, Beats By Dre, and Fanatics.

About the Author

Cadyn Gill

Cadyn is a fourth-year broadcast journalism major at Penn State. Hailing from the great state of Texas, he is a die hard Dallas sports fan. You'll often see him voicing his opinions on music and sports on X/Twitter @cgill214. Contact him at cag6339@psu.edu.

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