Rally House is coming to Happy Valley as it takes over Lion & Cub retail store and its online business, Nittany Outlet. 

As Lion & Cub owner Benson Lichtig enters retirement after nearly 50 years of business in downtown State College, he will pass along the tradition of selling Penn State merchandise to Rally House, the leading retailer in licensed collegiate apparel in Pennsylvania. 

Rally House looks to continue the trusted reputation that Lion & Cub has held in the community and build upon its legacy that has served Penn State for decades.

The store will be known as Rally House State College, and both in-store and online operations will begin in early June. 

Rally House plans to open a second location on North Atherton Street in the fall.

About the Author

Karlee Feger

Karlee is a second-year broadcast journalism major from Schuylkill Haven, PA. She loves all things sports, especially Philly, and is a big Luka Doncic fan. You can follow her on Instagram and X @karleefeger or email her at fegerkarlee@gmail.com.

How Centre County Voted In The 2026 Midterm Elections

Centre County saw a 55.32% voter turnout rate in the general election.

Man Accused of Stealing Vehicle From State College Hotel & Driving Drunk

A preliminary hearing is scheduled for November 12.

‘Blood In The Water’: Penn State Football Cornerback Audavion Collins & Secondary Elevating Surrounding Units

“He does a good job of making everyone else around him better because he’s the hardest-working guy on the field at all times.”