To help get the ball rolling, we brainstormed a few hypothetical brand deals for Happy Valley's current student-athletes.
From "White Out" to "Canyon," there are plenty of Penn State pets to choose from on Petfinder.
It's been 239 days since Indiana topped Penn State in overtime, but don't tell that to Sean Clifford.
At 10 down toward the top of the crossword puzzle, the solution "PSU" can be found with the hint "Nittany Lions' sch."
As the lone Big Ten representative among the Playoff's Board of Managers, Barron could play a large role in the postseason's future.
Why study for finals when you can pitch a tent and relax on Old Main Lawn?